Beijer Building invests in Brabyggare, a Swedish brokerage services for construction projects. The purpose of the investment is to facilitate the meeting between quality assured professional builders and private clients and strengthen Beijer’s position in e-commerce.
Brabyggare conveys annually construction project for more than 3 billion SEK and has been growing every year since its inception in 2006. In 2012 became Villaägarna, the Homeowners Association, owners. Beijer now acquires half of the shares from the Villaägarna and says it will work closely to develop the company further.
Beijer writes that more and more consumers choose to hire craftsmen instead of doing the job themselves, especially in metropolitan areas. This means that retail customers want help to get in touch with good builders.
“Brabyggare is the leading player in Sweden in the mediation of construction projects, and we see that the service is a great value for our customers – helping our professional customers to find more exciting construction projects, and help our retail customers to get in touch with skilled quality assured craftsmen. Through the acquisition, we further strengthen our already strong position in e-commerce for both professional and consumer, “says Pierre Nyström, CEO of Beijer Building.
“It is important for us not to go beyond conveying a contact between private and professional customers. Several other players in the building materials market offer various forms of construction services, but for us it is important not to compete with our professional customers,” continues Pierre Nyström .
The service is free for clients and is funded by an annual contribution from the construction companies that are members.