Home delivery of food growing in Norway.
Now even the pets will get the same service.
Two start-ups are focusing on delivering animal food to people’s doors.
Two former employees of Adams Matkasse has invested in Dyrekassen and hope to take five percent of the market for pet food in Norway, which is approximately 2.8 billion NOK for dogs and cats.
Inspiration comes from the US Petflow, writes Dagens Naeringsliv.
Four equal owners, Roger Holte Hansen, Trond Saure, Erik Høsteland Åland and Øyvind Eriksen will now take in new investors.
The operation is already started after a pilot project last year.
“The time when home delivery of groceries were luxuries are gone. The market is ready for innovation, “says Roger Holte Hansen to Dagens Naeringsliv.
But competition is intensifying. For Easter, Vom Rett Hjem is launched by co-owners Tess Erngren, Roy Storli, Kjetil Bakke Earth and Carl Engen. Half of the company is owned by Brand Ventures.