Style index from Svensk Handel Stil shows that sales of clothing in the dealer channel, measured in comparable units and in current prices, fell by 0.3 percent in March compared with the same month last year. The corresponding figure for sales in shoe stores show a decrease of 3.8 percent. So far this year, from January […]
Archive | Fashion

Stockmann’s Crazy Days dropped 3%
With change of month for the Crazy days campaign, the Stockmann Group’s sales in March were down by 26.9 percent and amounted to 84.0 million EUR in the continuing product areas and businesses. Without the campaign effects, the sales seem to have dropped 1.4 percent. And the Crazy days held in April dropped 3 percent compared to last […]
New CEO of Carlings
Young fashion and jeans specialist Carlings recruits a new CEO, Ronny Mikalsen succeeds veteran Rune Martinsen. (more…)
Another Nest puts all Skåne stores out of business
The multibrand fashion chain Another Nest has put its five Skåne stores out of business – less than a year after the premiere of the chain. “The reason is poor profitability and declining sales at the locations, said bankruptcy trustee Ola Sellert on Trägårdh law firm. (more…)
Polarn O Pyret leaves China and Holland – targets Finland and Norway
Polarn O. Pyret has today taken the decision to close the smaller and unprofitable operations in the Netherlands and China and to expand the number of stores in Finland and Norway. “The net number of stores will increase over the next 15 months, ” says Magnus Håkansson, President and CEO of RNB. (more…)
Varner Group set to open new chain for women
Varner Group’s new fashion chain for women, Days like this, open the doors to eleven stores next week. Cubus and Bik Bok is already specifically targeted at women, but now the Norwegian fashion group further such a chain in his portfolio with 11 new stores + online sales already this month. ”Days Like This is a […]
Nelly.com to cut staff with 35 people
One of Scandinavia’s largest fashion portals, Nelly.com, has given 35 people notice. The layoffs are related to staff at offices in Borås and Stockholm. (more…)
Danish vintage giant fires CEO
The CEO of the Danish online vintage fashion store Trendsales resigns immediately. ”It is true that Trendsales’ and now former CEO Rasmus Goth Engel have agreed to separate with immediate effect, says Martin Falslev Andersen, co-founder of Trendsales to TV2. (more…)
JC in crisis – applies for reconstruction
JC’s CEO Thomas Behring resigned the other day. Yesterday, April 6, the company applied for reconstruction at the Stockholm District Court. (more…)

H&M’s sales up 9 percent – passes 4000 stores
H&M reports a 9 percent sales increase for the first quarter, but the negative US-dollar effect won’t be neutralized until the last quarter this year. ”This has made our purchasing much more expensive, as well as increased markdowns due to larger volumes of winter garments that remained as a result of the warm autumn,” says […]
JC-CEO resigns
Thomas Behring resigns as CEO of the fashion chain JC. (more…)
Bruuns Bazaar saved by Hanssen Brands
Danish fashion brands Bruuns Bazaar & BZR survives as Hanssen brands buy both brands. (more…)
Angry carpenter the new face of XL Bygg
XL Bygg engages the Swedish Angry carpenter. TV profile Anders Öfvergård will be the building chain’s face in various advertising activities. (more…)
Brothers offers free personal shopper.
Fashion chain Brothers’ new move is a more personal shopping experience. Seven stores will now offer a free bookable hour of dedicated time with a seller. (more…)
ÖoB seeks new neighbors
Erikslund shopping area in västerås is one of Sweden’s largest, but also has many vacant premises. Now discount operator ÖoB changes neighbor from Elgiganten to Jula and Willy. “We know that we complement each other,” says ÖoB’s establishment director Josef Sommarkrans. (more…)
Moss Copenhagen’s resurrection – all stores survive
Clothes chain Moss Copenhagen has gone bankrupt, but survives with new management and new owners. All the 12 stores in the chain continues. ”No one will be laid off because of reconstruction. We’re going back to the roots, where we focus on what we are really good at: Clothes for girls”, says new CEO, Anders Freund. (more…)

35 stores to be shut down in crisis strategy
Venue Retail Group, with brands like Accent, Rizzo and Morris, cuts deep in the business, 35 stores will be closed and the owners must add 132 million SEK. (more…)
Polarn O. Pyret acquires master franchise business in Finland
Kids premium fashion chain Polarn O. Pyret acquires 51 percent of the shares in Kids Company Oy in Finland. ”We have established a solid plan to increase the number of proprietary stores in the coming years,” says Nanna Hedlund, CEO, Polarn O. Pyret. (more…)
Two online stores merge for physical concept store
Sister brands Addnature and Bikester deepen their cooperation and launch a joint concept store in Stockholm on 1 April. For the two e-commerce stores, it adds a new contact with customers and further integration and development of their online stores together with the physical stores. (more…)
Joy sold to MQ
MQ acquires the Swedish Joy-chain with 54 stores. ”Women in the 50+ age group account for more than half of the Swedish womenswear market and are today the market’s fastest growing customer group,” says MQ CEO Christina Ståhl. (more…)
Lindex launches shop for 140,000 Instagram-followers
Lindex launches the opportunity to shop via Instagram. (more…)
Gina Tricot and Moods of Norway the biggest losers in 2015
The impact of a weaker Norwegian currency leaves its marks on Norwegian fashion industry. Moods of Norway and GinaTricot got the biggest downturn among the major players in the Norwegian fashion sector last year. (more…)

H&M increased sales by 10 percent
Despite a 10 percent growth in February, H&M reported sales under the analysts’ forecasts. (more…)
He joins Linkedin-program to target immigrants for new jobs
Swedish global fashion portal NA-KD.com partnership with LinkedIn Sweden’s Welcome Talent-program. The idea is to make it easier for newcomers to find internship. ”We’ve already received 50 applications the first day,” says CEO Jarno Vanhatapio. (more…)
Content marketing a winning concept in Swedish e-commerce
Sportamore is Sweden’s best e-commerce site. This, according to Internetworld who’s traditionally named a top 100 list of Swedish websites. (more…)
Stockmann lost sales in February
Despite an extra day in February, Stockmann’s sales were down by 2.9 percent in February. Lindex grew by 3.2 percent. (more…)
Lindex CEO the manager of the year
Lindex CEO Ingvar Larsson has been named Manager of the Year in Sweden. The award was announced at a Gala at the Grand Hotel in Stockholm. (more…)
Stronger fashion sales in February
Style index from Svensk Handel Stil shows that sales of clothing in the Swedish dealer channel, measured in comparable units and in current prices, rose 3.2 percent in February compared with the same month last year. (more…)
Danish fashion chain files for bankruptcy
The Danish fashion house Bruuns Bazaar filed for bankruptcy yesterday after a failed recovery attempt of the company. ”We were halfway through a turnaround,” states the company. (more…)
Gränbystaden expands with fashion street
Gränby, the regional center in Uppsala, expands further. A new fashion walk in the old Systembolaget is launched this spring. Here are the stores that are first to open. (more…)
Göran Bille resigns as Gina Tricot-CEO
Göran Bille steps down as CEO Gina Tricot, 1.5 years after he took office. “I work in February, so on Tuesday I’m not there.” Göran Bille tells Borås Tidning. Instead, he becomes industrial advisor of the owner Nordic Capital. (more…)
Myyrmanni to get a new S-market
The upgrade of the Myyrmanni shopping center is ready to be presented. A new S-market, a modernized restaurant and café offering and new establishments from Jysk and Seppälä are the news. (more…)
Boomerang targets Norway
40-year-old fashion brand Boomerang is investing heavily in a new approach, new stores and new markets. New contracts have been signed in China and Norway. (more…)

He is recruited to lift Indiska’s online sales
Crisis chain Indiska makes an effort to increase the company’s e-commerce. Now the fashion company recruits Niclas Hemminger from Consortio Fashion Group as Head of Indiska’s online expansion. (more…)
CEO to leave Gudrun Sjöden
Christina Tillman resigns as President of interior design and fashion company Gudrun Sjödén after just over a year on the position. ”As I see it, there can only be one CEO of a company,” says Christina Tillman to Habit. (more…)

H&M accused of breaking its code of conduct
The H&M group’s sales including VAT increased by 7 percent in local currencies in January 2016 compared to the same month last year. That was according to the forecast. At the same time H&M is accused of breaking its own code of conduct, importing cotton from fabrics in Turkmenistan that use forced labor. (more…)

”An attempt to hijack Stockmann”
A power struggle has emerged within Stockmann. According to the KSF-owned Hufvudstadsbladet, largest shareholder Hartwall wants to combine the share series and thus reduce the Finnish-Swedish interests of power in Stockmann. Stockmann’s and KSF’s Chairman Kaj-Gustaf Bergh says it’s an attempt to hijack the company. (more…)
New showroom for the fashion business
Stockholm’s fashion business is getting more concentrated to Nacka Strand and Stockholm fashion house. Today a new showroom of 8000 was inaugurated. (more…)

Volt recruits country manager from Stockmann
The Varner Group’s young menswear fashion chain Volt has appointed new country managers in Sweden and Finland. For the premiere in Finland this year, Volt has recruited Erika Ahlberg from Stockmann. (more…)
DK Company to buy out IC Group – plans for delisting
DK Company’s holding company DKC Holding 2011 buys back shares for 137 million DKK from IC Group and plans a delisting from the stock exchange. (more…)
Gina Tricot CEO: 2015 was tough
Göran Bille’s assignment as CEO Gina Tricot was more demanding than he thought. Now he’s trying to find the soul of the once so successful fashion chain again. “The target group is extremely disloyal,” he says. (more…)

River Island set to open third Swedish store
UK fashion chain will open their third Swedish store on Drottninggatan in Stockholm in August. The facilities are inside the former PUB department store that is undergoing major changes. (more…)
Gustaf Öhrn new CEO of Åhlens
Stadium’s former CEO, Gustaf Öhrn, has been recruited as the new CEO of department store chain Åhléns. “It will be extremely exciting to be on the trip to take a strong brand like Åhlens into a new phase,” says Gustaf Öhrn. (more…)

Bianco Footwear switches Board of Directors
After Bestseller’s entry – the Board of shoe chain Bianco is replaced. Bestseller’s CFO Lise Kaae becomes the new Chairman. (more…)

Lindex to use customers as underwear models
The past two years Lindex has involved employees as models for the Bra-volution campaigns. This year, they asked the customers to be underwear models. 6 women out of 700 applicants was chosen. (more…)

Former Google CEO to H&M board
H&M’s nomination committee has proposed two new members of the board of directors, the former Nordic director of Google, Stina Honkamaa Bergfors, and the lawyer Erica Wiking Häger. ”From her various leading positions in companies such as Google and IKEA, Stina Honkamaa Bergfors has gathered solid and valuable experience within media, digitalisation and entrepreneurship,” says Chairman […]

Indiska’s reconstruction arrangement approved by creditors
Indiska’s debts will be written down substantially. “Creditors approve a reconstruction,” the lawyer Kent Hägglund tells Market.se. (more…)

Club Xprs first two stores ready to open
The new clothing chain Club Xprs opens its two first stores in March. “We are very pleased with both Barkarby and Ingelsta Handelscentrum as our first establishment,” said Victor Appelqvist founder and CEO of Club Xprs. (more…)

Fashion chain Wagner set for expansion
The Danish fashion Group PWT’s turnover increased to 858 million DKK from 853 million, and operating profit amounted to 84 million (85). Net profit amounted to 24 million DKK (37). After the launch in Sweden – PWT is set for a chinese expansion. (more…)
Lager 157 to expand into malls
Lager 157 will for the first time move into a shopping center with a smaller store size than the chain’s usual concept, the premiere takes place in Nacka Forum. ”This will be our fourth store in Stockholm and will differ from the other as the position and size of retail space creates new opportunities for us,” says Jonas Ivarsson, […]