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Lidl: This is how we’ll use yesterday’s party in our marketing

The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll now tells ScandinavianRetail.com how yesterday’s Le Bon banquet was documented and will be used in marketing for at least a year forward. “It was an […]

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The ads from Eurosko.

Eurosko’s ads found sexist

Eurosko is found guilty of sexist advertising. “Girls want pretty and girly shoes” and “Boys want shoes they can play in” announces children’s interests in a stereotypical manner that is inconsistent with that children in general may have different interests, regardless of gender, considers Swedish Advertising Ombudsman (RO). (more…)

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Bauhaus.se 2015-02-19 kl. 17.20.03

Swedish retail giants mark switch to digital advertising

Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily on mobiles and tablets and also make their direct marketing digital. Electronics chains Elgiganten and Media Markt are already in the same switch. (more…)

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Two out of three retailers will buy ads on Facebook for Christmas

Two out of three Danish retail companies will advertise on Facebook for Christmas. This according to a new member survey from Dansk Ehrverv. There is a tendency for this year’s marketing budget to be slightly larger than last year. Still, the biggest advertising budget is on print media for Christmas, but Facebook significantly gains markets […]

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