Media Markt is celebrating ten years in Sweden – and releases a new advertising concept. (more…)
Archive | Advertising
Bauhaus introduces new campaign with Hollywood handyman
Bauhaus changes its Swedish tv-commercial concept. Out goes the family. In comes the Hollywood actor Peter Stormare. “Peter is probably Hollywood’s best handyman. He simply plays the role of himself, “says marketing manager Johan Saxne. (more…)
Lindex to use customers as underwear models
The past two years Lindex has involved employees as models for the Bra-volution campaigns. This year, they asked the customers to be underwear models. 6 women out of 700 applicants was chosen. (more…)
Citycon removed ad that did not reflect visitor’s diversity
Kista Galleria is known for its diversity among visitors. But in a filmed commercial was all participants white people. After a storm of criticism, Citycon has removed the advertising. (more…)
Lidl: This is how we’ll use yesterday’s party in our marketing
The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll now tells ScandinavianRetail.com how yesterday’s Le Bon banquet was documented and will be used in marketing for at least a year forward. “It was an […]
Crowded at Lidl’s alternative Nobel party
(Updated with guest tweets) Lidl’s alternative Nobel banquet, named Lebon, in Stockholm seems to have been a success. 1300 guests, many of them sending out happy reviews on social media, were served by 260 waiters – a few kilometers from the real party. (more…)
Lidl to create live-broadcasted Nobel-banquet for 1300 guests
How will Lidl repeat the marketing success of ”Restaurant Dill”? Now the question has an answer: A live pop-up alternative Nobel party for 1300 guests with Masterchefs and all revenues to cancer research. “This will be something of an ordeal,” says marketing manager Caroline Forsshéll. (more…)
Video: Ikea’s domino ads in Stockholm subway
Ikea tried a new commercial ad in the Stockholm subway, using the interactive possibilities making all signs work together – starting on a command from bypassers.
They are Clas Ohlson’s three Nordic commercial faces
Clas Ohlson adapts a humoristic approach for the new autumn-campaigns. In short documentary films, actors Ingemar Raukola, Tom Bertling and Halvor Bakke will showcase products and solve everyday challenges. (more…)
Steen & Ström closes 120 digital screens deal with Clear Channel
Clear Channel and Steen & Ström has entered into an agreement for 120 digital screens in six shopping centers around Sweden. (more…)
Netonnet drops Backstreet Boys
Backstreet Boys has left the warehouse series commercial from Netonnet. But the rest of their company stays in their seats to listen to an old Swedish Eurovision song. ”We want to create a content with a little self distance,” says Jonas Järrenfors, Marketing Director at Netonnet (more…)
Roxette to help Kappahl with autumn campaign
The trend among retail chains to pick and modernize former super hits goes on. Now Kappahl releases a remake of The Roxette’s The Look from then 80’s to go with their autumn campaign with the same name. (more…)
Byggmax forced to changes in tv-commercial
To make a cross over female cashiers and leave only a male uncrossed is discriminating. Finnish Advertising Ethics Council, operating under the Chamber of Commerce, has now given Byggmax a remark on the company’s TV advertising. Now Byggmax makes emergency changes in their successful tv-campaign. (more…)
Rema 1000 drops ”lowest price”-slogan
The biggest competitors complained. Now Rema 1000 stops using the slogan “the country’s lowest prices” – as it can not be proven. (more…)
Hopes for an effect of organic food campaign
Coop Sweden is launching a new advertising concept in a campaign called “the eco-effect”. In the center stands the family Palmberg testing eating organic food instead of their usual diet. (more…)
Lensway to flirt with gay customers
Swedish Eyewear online store LensWay try to win the gayworld with commercials on YouTube by challenging the heteronormative advertising view of families. (more…)
Coop to drop tv-advertising concept
The Swedish Coop-commercial with in-store situations won’t survive for a fourth year. New Marketing Director Björn Larsson has chosen to replace it. (more…)
Sektor Group to install 130 digital media carriers in their Norwegian malls
JCDecaux and Sektor Group has signed an agreement on the establishment of digital media carriers in the company’s shopping centers around Norway. (more…)
Eurosko’s ads found sexist
Eurosko is found guilty of sexist advertising. “Girls want pretty and girly shoes” and “Boys want shoes they can play in” announces children’s interests in a stereotypical manner that is inconsistent with that children in general may have different interests, regardless of gender, considers Swedish Advertising Ombudsman (RO). (more…)
Swedish retail giants mark switch to digital advertising
Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily on mobiles and tablets and also make their direct marketing digital. Electronics chains Elgiganten and Media Markt are already in the same switch. (more…)
Hornbach imports viral success-ad from Germany
Hornbach’s tv-commercial became a viral success. Now the Swedish branch imports the concept. ”The commercial has been a hit around Europe but the idea was never that we would run it in Sweden”, says Weronica Lundgren, Marketing Manager at Hornbach. (more…)
He is the new Ica-Stig
Actor Hans Mosesson stepped out of Sweden’s best known Ica-store Sunday after 512 weekly episodes in the TV commercial as merchant Stig. In stepped opera singer Loa Falkman as the new Stig for at least two years. (more…)
Ica’s most known store manager quits
”Stig”, the well known Ica-merchant in the world’s longest tv commercial series, ends his job. But the weekly episodes will go on with a new character. ”I will hand over to another man in my last episode”, actor Hans Mosesson reveals. (more…)
K-Rauta puts Arja Saijonmaa in the sauna singing her Eurovision song
K-rauta continues its offensive with Finnish characters in the Swedish market. Finnish actor Jarmo Mäkinen is now joined by Finnish singer and sauna proponent Arja Saijonmaa in the new commercial that is broadcasted this week. (more…)
Two out of three retailers will buy ads on Facebook for Christmas
Two out of three Danish retail companies will advertise on Facebook for Christmas. This according to a new member survey from Dansk Ehrverv. There is a tendency for this year’s marketing budget to be slightly larger than last year. Still, the biggest advertising budget is on print media for Christmas, but Facebook significantly gains markets […]
See the customers react to the cash register Christmas symphony
German grocery stores know how to make people sing along for Christmas. Both Rewe and Edeka trials unusual ways to market themselves for Christmas. See this mouthful singing or the real live cash register symphony. (more…)
Twitter targets local advertising in Scandinavia
Twitter Ads is now offered to the Nordic market. ”We will work with a local partner”, says Katie Lampe, Sales Manager. (more…)
Volvo and Lidl awarded at 100-Wattaren
Volvo won the Swedish ad-competition 100-Wattaren in the consumer category with tv-commercial ”Made by Sweden”. Lidl came second with the three week open restaurant “Dill”. (more…)
Danish retail rental company fined with 1,9 million DKK
L’easy is collecting huge fines at the moment. First a 600,000 DKK ticket for misleading advertising. Now 1,280,000 for operating with loans and finance leases without proper registration. (more…)
Willys says it will ignore RO-decision
Grocery chain Willys should no longer advertise themselves with the lines “Our mission: Sweden’s cheapest grocery bag” and “Willys, more for your money no matter what you buy.” But Willys says the chain will not change it’s payoff. (more…)
“Use a condom – remain close to our store”
Have a free condom. Avoid buying a country house. That’s the message from Danish retailers DøgnNetto and qUINT and qUINTESS. (more…)
Media Markt switches to Lowe Brindfors
Media Markt has switched marketing agency again. This time Lowe Brindfors got the contract. ”Our common goal is to take the communication in our industry to a whole new level, far beyond just product and price”, says Mia Lund Hanusek, Marketing Director at Media Markt. (more…)