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Archive | Consumer behavior

Jula to follow up customer loyalty program success with pro-club

Jula’s customer club, JulaClub, has now reached 2 million members. “It’s fantastic! 2 million JulaClub members is a proof that we have many dedicated customers. JulaClub is an extremely important key role in our endeavors to always meet the customer in the right way, “says Joachim Frykberg, CEO of Jula AB. (more…)

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Despite weaker currency – border trade boosted again

The border trade does not suffer from a weaker Norwegian currency. In Charlottenberg the retail trade has so far this year increased by over 20 percent. “When the Norwegian krone is weakened imported goods gets more expensive in Norway. Norwegian traders have raised prices a lot, especially on food, “says Lars Erik Eröy, center manager […]

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Swedish retail forecast set lower than 2015

After the strongest retail growth in eight years, the forecast for Sweden 2016 is 4.0 percent. ”Retail sales have grown every year since 1997 and will do so again this year,” said Michael Cronholm Consultant on HUI Research. Inhibiting factors like higher taxes and stricter amortization requirements, however, that growth will be lower than last […]

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Apotek Hjärtat ICA

Ica to open health care clinics at hypermarkets

Ica goes for more qualified health care in connection with its hypermarkets This is done by ICA’s pharmacy chain Apotek Hjärtat opening Minute Clinics. Three trials are now permanent and three new will be established. “The big advantage is that we simplify for customers. You can check your birthmark at the same time you buy milk, “says ICA’s CEO Per […]

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Woody Bygghandel makes large digital B2B-investment

Building and ironware is a fast rising category online. Swedish B2B-specialist and franchise chain Woody Bygghandel has kept a low profile online so far, but now faces a substantial investment in e-commerce in B2B as a complement to the physical facilities to consolidate its industry position. ”This is a very important investment for Woody Bygghandel as a chain,” says […]

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Elgiganten Julhandel

Elkjøp and Elgiganten reports new record sales – from new products

Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than ever before. Customers preferred quality before price and traditional sellers as game consoles dropped. In Norway, an unexpected bestseller has emerged with cold weather. (more…)

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Critical store service as online business is rising for Christmas

One third (33%) of all Swedes made at least half of the Christmas presents shopping online, according to a recent survey. “While the survey shows how critical it is to create an overall concept that the consumer is satisfied with – from order to delivery. The fact that 82% of Swedes would change store if they experience problems […]

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Strömpilen shopping centre to lose major chains to new Ikea centre

Several major brands are leaving the shopping center Strömpilen in Umeå. The reason is that they move to Ikea’s new shopping center south of town. “Our stores in the city and Ersboda have worked well but not Strömpilen,” says KappAhl’s Establishment Director Hans Jepson to Västerbotten-kuriren. (more…)

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Norway to launch national price and nutrition comparison portal for groceries

In October next year launches the Norwegian Consumer Council a grocery portal, which will provide food customers with the ability to find the best rates and evaluate the products in all the grocery stores. ”Today there are only the consumers who do not have a complete overview of the pricing,” says Mette Fossum Beyer in Rema […]

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Dankort breaks new records – and moves into smartphones

November was a new record month for card transactions. And the mobile phone can from next autumn will be turned into the Danes favorite debet card, Dankort. An agreement between the Danish Chamber of Commerce, banks and Nets ensures that Danes can make contactless payments using their smartphone. “Dankort on mobile will make life a little […]

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Stockholm’s premium shopping street to offer one-hour home delivery

Bibliotekstan, Stockholm’s premium shopping district, will from today until Christmas eve offer home delivery within an hour from the local shops. ”We are pleased to collaborate with urb-it and see it as an excellent opportunity for Bibliotekstan’s stores to offer additional services to their customers,” says Louise Kihlberg, Marketing Director of Hufvudstaden. 15 brand stores […]

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Customer cards app Loyo now offers 100 retail chains

The customer club cards in one app, Loyo, is now offered by over 100 Swedish retail chains. Over 80,000 consumers have thus moved the cards from the wallet to their smart phone. Among the Swedish chains that have joined are Guldfynd, Intersport, Siba, Hornbach and Gulf and over 20 shopping centers. The app Loyo from Resurs Bank aims to […]

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Strong domestic trade behind significant sales increase in Scandinavian e-commerce

Northerners shopped online for a total of 40.5 billion SEK in the second quarter 2015th. That is a significant increase of about 7.6 billion, or 23 percent, compared to the same quarter last year. Especially the domestic trade developed strongly, with 6.7 billion, or 29 percent. This according to the new e-commerce report for the Nordics, by […]

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Survey supports Elkjøp Group’s know how-strategy

Dixons Carphone’s Nordic branch the Elkjøp Group is increasingly investing in service and help desks in the store. Now they have commissioned a study which confirms that they are right in their strategy. 48 percent of customers feel that home electronics have become so complicated that it is difficult to keep up. Smart TV is the product […]

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