Dagrofa thanks its Gestus brand for a strong growth in sales of private label products. With Gestus as a spearhead sales of its own brands grew by 10 percent in 2015 . ”The great consumer interest for Gestus series stresses that we have a winner with a food brand that puts quality and taste of everyday life for a […]
Archive | Consumer behavior
Regional centre invests in spectacular playground
Gränby Centre invests in a spectacular playground ”The new playground is designed as a miniature Uppsala,” says Daniel Kvant-Suber, business developer, Atrium Ljungberg. (more…)

Coop to double sales of organic food in two weeks
Coop Danmark is working hard to double the sales of organic food before 2020. Now t’s going to try to do it in two weeks. All1,200 stores are participating and some of them will completely remove non-organic food from the shelves with milk, eggs, fruits and vegetables. (more…)
Dagrofa sends back 1.5 million to the producers
Dagrofa campaign “Choose Danish – you buy, we give”, has sent more than 1.5 million DKK back to producers in Danish agriculture. (more…)
Jula to follow up customer loyalty program success with pro-club
Jula’s customer club, JulaClub, has now reached 2 million members. “It’s fantastic! 2 million JulaClub members is a proof that we have many dedicated customers. JulaClub is an extremely important key role in our endeavors to always meet the customer in the right way, “says Joachim Frykberg, CEO of Jula AB. (more…)
Netto to open more 24/7-stores
Netto Denmark increases the number of stores that never close. Now two stores open in North Zealand. (more…)

Despite weaker currency – border trade boosted again
The border trade does not suffer from a weaker Norwegian currency. In Charlottenberg the retail trade has so far this year increased by over 20 percent. “When the Norwegian krone is weakened imported goods gets more expensive in Norway. Norwegian traders have raised prices a lot, especially on food, “says Lars Erik Eröy, center manager […]
Intersport Denmark: Our retail category needs changes
The changing customer behaviour is a bigger future challenge for Intersport in Denmark than any competitor. COO Thomas Just Rasmussen tells ScandinavianRetail.com about the first year after the takeover of the sportschain – and what’s needed in the future. ”Maybe there’s not room for everybody in Danish sports retail.” (more…)
Gina Tricot and Moods of Norway the biggest losers in 2015
The impact of a weaker Norwegian currency leaves its marks on Norwegian fashion industry. Moods of Norway and GinaTricot got the biggest downturn among the major players in the Norwegian fashion sector last year. (more…)

Swedish retail forecast set lower than 2015
After the strongest retail growth in eight years, the forecast for Sweden 2016 is 4.0 percent. ”Retail sales have grown every year since 1997 and will do so again this year,” said Michael Cronholm Consultant on HUI Research. Inhibiting factors like higher taxes and stricter amortization requirements, however, that growth will be lower than last […]

Ica to open health care clinics at hypermarkets
Ica goes for more qualified health care in connection with its hypermarkets This is done by ICA’s pharmacy chain Apotek Hjärtat opening Minute Clinics. Three trials are now permanent and three new will be established. “The big advantage is that we simplify for customers. You can check your birthmark at the same time you buy milk, “says ICA’s CEO Per […]
Buildingware the strongest boomer online
Buildingware materials grew most of all product categories online last year. This according to the upcoming report E-barometern from PostNord. (more…)

Private label increase kills Rema 1000’s growth
Rema 1000’s focus on their own brands interferes with the targeted speed of growth. Sales and market shares have been standing still over the past year, according to recent figures from Nielsen. (more…)

He will pay back 650 million to his customers
Coop Norway will return 670 million NOK to its members this year. ”It is always very nice to work in Coop when profits are shared and members receive their buy dividends paid back. Members are our best customers. They own us, and each one has contributed to that we this year again can pay out a solid buy […]

SOK-CEO worried about lower purchasing power
At the same time as grocery prices decreases in Finland, SOK’s CEO Taavi Heikkilä worries about decreasing consumer purchasing power – and especially an increase of the value added tax. ”It is important that the government keep its promise not to increase the overall tax rate,” he says. (more…)
Woody Bygghandel makes large digital B2B-investment
Building and ironware is a fast rising category online. Swedish B2B-specialist and franchise chain Woody Bygghandel has kept a low profile online so far, but now faces a substantial investment in e-commerce in B2B as a complement to the physical facilities to consolidate its industry position. ”This is a very important investment for Woody Bygghandel as a chain,” says […]

Finnish December sales up 1.5%
Prices fall in Finland, but the Christmas sales had a better development than expected. The retail trade turnover grew by 1.5 percent and volumes by 3.0 percent, according to the fresh flash estimate from Statistics Finland. (more…)

Elkjøp and Elgiganten reports new record sales – from new products
Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than ever before. Customers preferred quality before price and traditional sellers as game consoles dropped. In Norway, an unexpected bestseller has emerged with cold weather. (more…)

Swedes donates more can and bottle deposits to charity
In 2015, more Swedes than ever donated their deposit on returnable cans and bottles to charity. Especially in September, where the donations were 40 percent higher, according to the Willys chain that has transfered 2.9 million SEK to charity this year. (more…)

Critical store service as online business is rising for Christmas
One third (33%) of all Swedes made at least half of the Christmas presents shopping online, according to a recent survey. “While the survey shows how critical it is to create an overall concept that the consumer is satisfied with – from order to delivery. The fact that 82% of Swedes would change store if they experience problems […]

Strömpilen shopping centre to lose major chains to new Ikea centre
Several major brands are leaving the shopping center Strömpilen in Umeå. The reason is that they move to Ikea’s new shopping center south of town. “Our stores in the city and Ersboda have worked well but not Strömpilen,” says KappAhl’s Establishment Director Hans Jepson to Västerbotten-kuriren. (more…)

Lidl to test extended opening hours
Lidl Finland will test-expand its opening hours, starting in the Kirkkonummi and Seppälä Jyväskylä stores. ”Shops will only be open when customers want to do business there,” says CEO Lauri Sipponen. (more…)
Coop to target take away-customers
Coop reveals it will open 400 new branches in Kvickly, SuperBrugsen and Irma with healthy and easy meals to go. The concept is called ”C meals market” (more…)

Komplett ready to start full scale online pharmacy from January.
Komplett Pharmacy aims to become Norway’s Apotea, the Swedish online success. A change in the law gives Komplett the amittance to sell prescription medicines online. Now the goal is to become Norway’s largest pharmacy. (more…)
Norway to launch national price and nutrition comparison portal for groceries
In October next year launches the Norwegian Consumer Council a grocery portal, which will provide food customers with the ability to find the best rates and evaluate the products in all the grocery stores. ”Today there are only the consumers who do not have a complete overview of the pricing,” says Mette Fossum Beyer in Rema […]

Dansk Supermarked extends 24/7 opening hours to Bilka
From Friday, December 11, Bilka One Stop in Field’s is open around the clock – and extends the 24/7-idea to more Netto-stores. ”We would like to accommodate customers who need to shop at odd times of the day, and based on the experiences of Netto it can also function in the grocery store in Field’s, which is […]

Dankort breaks new records – and moves into smartphones
November was a new record month for card transactions. And the mobile phone can from next autumn will be turned into the Danes favorite debet card, Dankort. An agreement between the Danish Chamber of Commerce, banks and Nets ensures that Danes can make contactless payments using their smartphone. “Dankort on mobile will make life a little […]

Stockholm’s premium shopping street to offer one-hour home delivery
Bibliotekstan, Stockholm’s premium shopping district, will from today until Christmas eve offer home delivery within an hour from the local shops. ”We are pleased to collaborate with urb-it and see it as an excellent opportunity for Bibliotekstan’s stores to offer additional services to their customers,” says Louise Kihlberg, Marketing Director of Hufvudstaden. 15 brand stores […]

4300 sqm entertainment centre to Haninge
Stockholm suburb center in Haninge will get an entertainment centre, Rollers n ‘Bowlers, targeting families and associations. (more…)

Elkjøp sold for 25 million first night of Black Friday
Despite server capacity problems within the Elkjøp Group at the start of Black Friday – the Norwegian online sales reached 25 million NOK from bedtime to breakfast. (more…)

”The customer flow has been amazing”
Almost two weeks have passed since the Mall of Scandinavia opened. After the tumultuous opening weekend comes the reactions from the shops. “Success is the word! The customer flow to the newly opened center has been amazing. Sales have also exceeded our expectations, “said Roger Halvarsson, CEO of Hobbex. (more…)
Lidl’s going into online grocery
The discount chains are coming for the online grocery market. Lidl’s getting into the online grocery delivery business after acquiring a German service going out of business. (more…)

Retailer to offer hotel concept with walk-in-closet
Stockholm hotel Clarion Collection Hotel Tapto will be the first in the world to offer two rooms with filled up walk-in closets. Room guests can try out the latest fashions and pay for the goods they buy at check-out. The retailer behind the concept is Best of Brands. (more…)

Swedish Christmas sales expected to increase by 5%
The positive retail sales this year creates high hopes for the Christmas season. HUI Research’s forecast is that we will see a record Christmas trade, growth in the month of December is expected to be 5.0 percent. (more…)

Elgiganten to take over service and repairs partner
Elkjøp Group takes over its main partner for service and repairs, InfoCare Workshop. ”The acquisition will strengthen our service offerings to our customers by ensuring efficient repairs and an even better service offer, says the Nordic country managers. (more…)
Expert stores to introduce new service concept
Electronics chain Expert introduces a new service concept in Denmark to separate the chain from competitors. By paying a monthly fee, customers will get technical support together with their purchase. (more…)
”Chinese shopping tourists a future goldmine for retailers”
Tourists importance for retail commerce continues to grow. For many of the foreign tourists who visit Sweden are shopping often the main purpose of the trip. Svensk Handel’s new report shows that shopping tourism in Sweden has annual sales of 73.7 billion SEK and employs 30,000 people. (more…)

Customers don’t want their movement patterns registered
The real estate company Atrium Ljungberg, who expects to begin collecting and analyzing patterns of movement in a testing phase over the next year, has asked 1000 people in Sweden about their approach to data collection in a commercial environment. (more…)

Customer cards app Loyo now offers 100 retail chains
The customer club cards in one app, Loyo, is now offered by over 100 Swedish retail chains. Over 80,000 consumers have thus moved the cards from the wallet to their smart phone. Among the Swedish chains that have joined are Guldfynd, Intersport, Siba, Hornbach and Gulf and over 20 shopping centers. The app Loyo from Resurs Bank aims to […]

PoP fires new blogger after Facebook storm
The introduction of a new blogger for PoP (Polarn O Pyret) caused a shitstorm and now she gets fired after just a few days. PoP’s customers did not like that she’s criticized women who had children through artificial insemination. (more…)
Stockholm to have 25% of Sweden’s population in 30 years
New figures show that the Stockholm between 2015 and 2045 is expected to increase by 33.9 percent or more than 800 000 people. This means that over 3 million people will be living in Greater Stockholm in 2045. (more…)

Convenience chain changed signs for refugee aid
Many Nordic retailers gets involved in refugee-aid these days. Convience chain Pressbyrån, took a great stand on Wednesday by switching signs on their biggest store and donating the whole sales from the kiosk to Save the Children. (more…)
Strong domestic trade behind significant sales increase in Scandinavian e-commerce
Northerners shopped online for a total of 40.5 billion SEK in the second quarter 2015th. That is a significant increase of about 7.6 billion, or 23 percent, compared to the same quarter last year. Especially the domestic trade developed strongly, with 6.7 billion, or 29 percent. This according to the new e-commerce report for the Nordics, by […]

Irma expands online deliveries to whole Denmark
Coop Denmark’s premium concept Irma’s online store will now deliver to whole Denmark. ”The growing interest in buying quality groceries online is currently spreading from Copenhagen to the entire country, “says Jesper Wacherhausen, commercial director of Irma.dk. (more…)
Most young consumers do not use their downloaded grocery apps
The grocery chains take big digital steps – as their apps get more functions. But two out of three young consumers who’s downloaded an app from a grocery chain does not use it. (more…)

Grocery store launched fitting room next to pick up-point
We’ve seen collect and return services for online orders, such as the click and collect desk in Westfield London with a fitting room to quick decide if the ordered product is a keeper. During the summer, the pick up-point at the Swedish grocery store Ica Flygfyren in Norrtälje has introduced the concept. (more…)
Coop to split Irma and Fakta management
Danish Coop CEO Peter Høgsted give up on making the chains work more closely together and splits the responsibility on three directors. The explanation is completely different customer patterns in Irma and Fakta. (more…)
Alcohol-stop at Ikea-restaurants
Ikea stops serving beer and wine in all Swedish restaurants. ”We have simply listened to our customers”, says Anna Pilkrona Godden, press officer for Ikea in Sweden. (more…)

Survey supports Elkjøp Group’s know how-strategy
Dixons Carphone’s Nordic branch the Elkjøp Group is increasingly investing in service and help desks in the store. Now they have commissioned a study which confirms that they are right in their strategy. 48 percent of customers feel that home electronics have become so complicated that it is difficult to keep up. Smart TV is the product […]
Coop Denmark signs large local food agreement
Gourmet Bornholm – part of Regional Culinary Heritage (GBRM) is an association of more than 50 food producers on the Danish island Bornholm. Now Denmark’s largest partner agreement about local products has just been signed between GBRM and Coop, which operates 1,200 stores in the chains Kvickly, Super, Dagli’Brugsen, Fakta and Irma. (more…)