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Archive | Marketing

Jula to follow up customer loyalty program success with pro-club

Jula’s customer club, JulaClub, has now reached 2 million members. “It’s fantastic! 2 million JulaClub members is a proof that we have many dedicated customers. JulaClub is an extremely important key role in our endeavors to always meet the customer in the right way, “says Joachim Frykberg, CEO of Jula AB. (more…)

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Per Thelin leaves Stockmann

With a new Chairman, the turnaround specialist Per Thelin leaves his position as Stockmann’s CEO only 17 months after he took the job. ”The agreed strategic actions – in particular the divestments of Russian department stores and Seppälä – have been carried out as planned. The company structure consisting of Stockmann Retail, Real Estate and Lindex has been […]

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Despite weaker currency – border trade boosted again

The border trade does not suffer from a weaker Norwegian currency. In Charlottenberg the retail trade has so far this year increased by over 20 percent. “When the Norwegian krone is weakened imported goods gets more expensive in Norway. Norwegian traders have raised prices a lot, especially on food, “says Lars Erik Eröy, center manager […]

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Coop Soner Sevin

Coop took legal actions against unauthorized competitions

Online competitions misusing different brands has escalated – and customers disappointment damages the real brand name. Now Coop has made a larger research of unauthorized competitions using Coop’s brand on behalf of its members and other customers who have been duped online. ”Frivolous campaigns that we are talking about here contributes to creating further uncertainty to […]

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Elgiganten Julhandel

Elkjøp and Elgiganten reports new record sales – from new products

Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than ever before. Customers preferred quality before price and traditional sellers as game consoles dropped. In Norway, an unexpected bestseller has emerged with cold weather. (more…)

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Lidl: This is how we’ll use yesterday’s party in our marketing

The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll now tells how yesterday’s Le Bon banquet was documented and will be used in marketing for at least a year forward. “It was an […]

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Stockholm’s premium shopping street to offer one-hour home delivery

Bibliotekstan, Stockholm’s premium shopping district, will from today until Christmas eve offer home delivery within an hour from the local shops. ”We are pleased to collaborate with urb-it and see it as an excellent opportunity for Bibliotekstan’s stores to offer additional services to their customers,” says Louise Kihlberg, Marketing Director of Hufvudstaden. 15 brand stores […]

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First social supermarket for surplus food to open in Copenhagen

New rules from the Danish Environment and Food Ministry opens up for WeFood – Denmark’s first store with surplus food. “Precisely the rule-simplification, we have been waiting for,” says Secretary General of DanChurchAid Birgitte Qvist-Sørensen. The new store with surplus food will open in early 2016 in Copenhagen. (more…)

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Expressen's economy site.

Coop caught cheating Sweden’s leading price study

Every year, Swedish pensioners’ organisation, PRO, performs a nationwide consumer price survey, receiving much attention. It has often been argued that the stores lower their prices temporarily to appear cheaper than they are. Now, Coop has been caught by a chief warning and instructing its stores to temporarily lower the prices. (more…)

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Norway’s shopping centers chose Kicks as best retailer of the year – and Strømmen as best shopping centre

Cosmetics chain Kicks were Thursday named this year’s retail chain under the Shoppingcenter’s Conference in Bergen. This year’s shopping centre is Strømmen Storsenter – and best centre management team can be found in the very north. Here you can see all winners’  presentation films (more…)

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Crazy days

Stockmann reports strong Crazy Days in fashion and food

The weak Russian rouble continue to affect Stockmann’s turnover – but even in local exchange rates and excluding product categories that Stockmann has outsourced. The department store sales were down in September. On the other hand, fashion performed better than the market. And Stockmann’s traditional October sales week, Crazy Days, was more succesful than last year […]

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Customer cards app Loyo now offers 100 retail chains

The customer club cards in one app, Loyo, is now offered by over 100 Swedish retail chains. Over 80,000 consumers have thus moved the cards from the wallet to their smart phone. Among the Swedish chains that have joined are Guldfynd, Intersport, Siba, Hornbach and Gulf and over 20 shopping centers. The app Loyo from Resurs Bank aims to […]

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Kappahl in Oslo City with new concept.

Kappahl re-opens Stockholm flagship

Thursday was the premiere of KappAhl’s new flagship store on the top pedestrian street Drottninggatan in Stockholm.  The new store concept For you is one of fashion chain’s biggest investments. “We have built a top modern flagship store that displays the entire KappAhl range and is fully adapted to the KappAhl customer”, says Vice President Marketing Joakim […]

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