Crisis chain Indiska makes an effort to increase the company’s e-commerce. Now the fashion company recruits Niclas Hemminger from Consortio Fashion Group as Head of Indiska’s online expansion.
Online sales have seen a positive development at Indiska since its launch in 2012. The focus now is to reach out to a wider – and larger – audience.
As Online Marketing Manager for Consortio Fashion Group, Niclas Hemminger has held digital marketing responsibility in Bubbleroom, Haléns, Cellbes and Discount24 and before that, Footway.
“We look forward to Niclas beginning and becomes a part of our ongoing expansion plans, where Shop Online continues to be one of our primary areas of focus for Indiska. We aim to quickly reach a turnover of 100 million SEK online. This will also support increased awareness and future sales of our physical stores, “says David Rönnerg, CEO, Indiska
Niclas Hemminger takes over after Nina Egnell, who moves on to Bonnier Magazines
“Indiska is a classic brand with a strong position in the fashion and interior design segment and the potential for digital sales in the company is huge. I am attracted by the challenge of taking the company’s e-commerce venture to the next level and is glad for the opportunity and confidence in me,” says Niclas Hemminger.