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Here is Edward going for half a million in Media Markt’s 120 second race

Media Markt has introduced the 120-second race in Sweden.

See the film where 22-year-old Edward from Norrköping managed to get electronics for over half a million.

28,000 people submitted to Media Markt’s first 120-second race in Sweden, where a person for 120 seconds had the opportunity to pick as much home as possible in one of the Media Markt stores. Finally, 22-year-old Edward from Norrköping was the winner, and could help himself home to over half a million.

”It’s a tantalizing thought to be entirely free to pick anything you like in a department store and interest in the competition has been tremendous,” says Anna Sjödin, Communications Manager for Media Markt.

Edward from Norrköping planned carefully how he would spend his 120 seconds in the store and in the end he managed to pick products for a value of 528,390 crowns.

”t felt fantastic to be told that I was named the winner. I visited the store often to locate where all products existed. This is clearly a memory for life,” says Edward.

See Edward start by going for an expensive camera.


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