Jyväskylä will get an Ikea this summer.
But it’s a smaller version for a very limited assortment, kitchen services and delivery point for online purchases.
”A part of our multichannel strategy for Finland”, says Country Manager Lena Herder.
Ikea’s Scandinavian operations first launched the small size delivery point concept in Tromsø, Norway, as a pre-store for marketing and service before the big department store comes in place. This strategy has been used in southern Europe.
Now Ikea launches their small size concept in Finland. A pick up point with mini-store will open in the summer in central Jyväskylä where consumers can buy small core products and pick up products from online shopping.
This is a part of Ikea’s expansion strategy and multi-channel investment in the services.
The location in Jyväskylä city center near the Seppälä area will provide a small exhibition of Ikea interior products and the opportunity to buy small home furnishings. The delivery point also provides kitchen design service and customer terminals where products can be ordered.
Purchased items can either be picked up at the local center or order directly from home.
“The Jyväskylä point is a new way to serve customers interested in interior design. The idea is that the digital and physical transactions will be connected to each other and to the customer in a convenient way, ” Ikea Country Manager Finland Lena Herder says.
“We strongly believe in a multi-channel business model for success in Finland.”
Jyväskylä Ikea point will be opened at the Vasarakatu 25 this summer.
Ikea currently has five department stores in Finland and new department stores are planned for Lappeenranta and Vaasa.