Finland’s largest bakery companies Vaasa and Fazer start delivering fresh-baked bread to grocery stores on Sundays.
Sunday has so far been the only day when the shops do not have bread delivered, and only some of the K-citymarket hypermarkets have own bakeries in operation on Sundays.
The background of the Sunday delivery is the release of opening hours, which has increased the number of customers on Sundays.
”Liberalization of opening hours has stimulated the trade – now customers will be able to deal to a trade when it suits them. In addition, the bread supply is better optimized when demand is distributed evenly across all days of the week, says fresh products leader Jyrki Karlsson at Kesko.