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Large growth for online food in Finland

It is becoming increasingly popular to buy food on the web in Finland. But still, Finns spend a very small share of their food budget online.

Kauppalehti has looked into the online sales numbers of the largest grocery companies. Finns spend 16-17 billion of food annually. The share of online sales is only about 20-30 million euros.

The market leader S Group’s trading online grew by 66 percent last year. At the beginning of the year, sales increased by 50 percent. Kesko has increased their food sales six times on the web. K-stores started to invest in web business last fall.

So far online sales is a loss and in an establishing phase. FNB writes that hains are now investigating consumer preferences.

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Ansvarig utgivare: Björn Nylund bjorn.nylund@scandinavianretail.se ScandinavianRetail.com ges ut av Scandinavian retail newsservice AB, org. nr 556935-9945 | All contacts: contacts@scandinavianretail.se Please allow 24 hrs to respond. | Tel: +46 (0) 760 541 850 (Sweden) | +47 988 29 274 (Norway) | +358 41 36 20 542 (Finland) | +45 266 49 316 (Denmark) |