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Lindex’ men’s fashion phased out for feminine focus

Lindex ‘menswear is only 1.5 years old.
Now the new CEO drops the collection.
“I want to focus even more on our promise to offer each customer an affordable fashion experience which is more feminine, inspiring and sustainable,” says Ingvar Larsson, CEO of Lindex

LXM was launched in October 2013 and has been sold online on lindex.com. The collection consists of garments in sustainable materials. Spring – summer collection will be sold until the autumn start of lindex.com.

Former CEO Göran Bille, now at Gina Tricot, believed in a whole chain of men.

New CEO Ingvar Larsson, however, choose to closet down everything.

He says in newspaper interviews that the decision primarily is about to set the focus on what is most evident in the Lindex brand.

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