A new multibrand chain with great confidence now sets out the strategy for Sweden.
With fast expansion, new Board member Per Holknekt hopes to make a greater journey Another Nest than with Odd Molly.
Another Nest aims to become the category leading chain in Sweden and says there are significant growth opportunities within the target group since it fills a room in the market.
There is also set to be a possible expansion also abroad when the time is right.
The establishment of Another Nest begins started in Kristianstad in the Galleria Boulevard. Before the end of the year are five additional stores planned to open in southern Sweden, and thereafter the growth occur rapidly through new store openings in strategic locations throughout the country according to a statement.
An injection of share equity capital through a forthcoming issue will increase the company’s acceleration.
Another Nest has now recruited Per Holknekt and Klas Erixon to the Board, both with very strong show from many corners of the fashion industry.
“I am an extremely competitive person and always want to only get better, gain greater victories. To jump on Another Nest feels like a wise and exciting decision, and the timing is as good as the business idea is brilliant. My latest fashion journey went from “a few empty cans and 9 bucks” to the stock exchange and a peak value of approximately 1.2 billion SEK in just 5 years. I look forward to contribute my diverse experience of 30 years in the fashion industry all corners. I wonder already a bit what to wear on me when we call the clock and in the near future pick our first award.,” says Per Holknekt.