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Retailer to offer hotel concept with walk-in-closet

Stockholm hotel Clarion Collection Hotel Tapto will be the first in the world to offer two rooms with filled up walk-in closets. Room guests can try out the latest fashions and pay for the goods they buy at check-out.

The retailer behind the concept is Best of Brands.

Clarion Best of Brands

Clarion Collection Hotel Tapto has partnered with Best of Brands to create a suite and a superior room at the hotel where guests staying in the rooms gets its own exclusive walk-in closets. The concept is based on the Best of Brands selected clothing for frequent hotel guests and offers them to test and buy the one that suits their taste.

”Our guests are some of the most frequent business travelers. They live hectic life where every day is a challenge to make ends meet. Shopping has unfortunately become a time-consuming need. Along with the Best of Brands we have therefore rebuilt rooms on two of our hotel, where the guests will find the latest in fashion and in peace and quiet can try through the assortment and styles. I very much look forward to seeing how guests will receive it,” says Eva Ottosson Rask, President of the hotel Clarion Collection Hotel Tapto.

It is the first cooperation between the companies and the aim of the cooperation is high.

”In the rooms, we hope to exceed customers’ expectations. Our goal is to give them a whole new shopping experience by creating rooms filled with inspiration and creativity. In addition, our customers will always be able to feel confident to have made a style safe choice for a visit with us,” says Annica Zinders, Marketing Manager at Best of Brands.

The two hotel rooms are booked as usual, but when the guests enter the room  they will have entered a different world, reminiscent of the exclusive fashion houses’ private showrooms.

”The only thing they need is a large bag to bring their new favorite garment home,” says Eva Ottosson Rask.

Clarion Collection Hotel Tapto has 140 rooms and is located in the quiet and leafy parts of Östermalm in central Stockholm and is part of the hotel chain Clarion Collection which operates over 50 small and centrally located hotels in the Nordic region.

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