The changing customer behaviour is a bigger future challenge for Intersport in Denmark than any competitor. COO Thomas Just Rasmussen tells ScandinavianRetail.com about the first year after the takeover of the sportschain – and what’s needed in the future. ”Maybe there’s not room for everybody in Danish sports retail.” (more…)
Tag Archives | Intersport

Intersport to open relocated stores
Intersport opens the doors to five stores with Intersport’s upgraded store concept. ”To strengthen our store portfolio on our journey to become the best in sports, we investigate constantly the possibilities for rebuilding and relocation to adapt to customer trends in local markets,” says Ulf Kinneson, CEO of Intersport (more…)

Kesko has Finland’s most trusted brands
Kesko has a strong hand of store brands – in a new survey, K-rauta, Intersport and Asko was by far the most trusted brands in each category in Finland. (more…)

Intersport to make several acquisitions
Intersport Sweden is expanding through acquisitions. Two Sportringen-stores and Bareko Sport will now be converted to Intersport. (more…)

Kfem’s turnaround – now fully leased again
Kfem (K-five) in Vällingby west of Stockholm was known as a beautiful but troubled mall. Now a three year long turnaround plan is on the finish line as property manager Newsec announces it is fully leased – with 2000 square meters more leasable area than before the renovation. (more…)
Intersport strengthens the Board
Swedish Intersport’s board has a new line up for the future. ”A very competent board that provides all the prerequisites for Intersport to succeed,” says Intersport CEO Ulf Kinneson. (more…)

Danish sports chains’ new focus: Sneakers-concepts
Too many stores and price wars are described as devastating for the Danish sports market. Now it’s focusing on sneakers. Both Intersport and Sportmaster anticipate that it is a fashion phenomenon that will endure. (more…)

Mall of Scandinavia to introduce JD Sports and Nike to Sweden
Two new sports concept makes their entry in Sweden in November, JD Sports and Nike establish their first stores with the opening of the Mall of Scandinavia. In addition, Oakley shop also premieres in Scandinavia. ”Mall of Scandinavia is starring in the Swedish sports,” says Lars-Åke Tollemark, Managing Director Nordic, Unibail-Rodamco. (more…)

New majority owner converts Intersport Sweden to integrated chain
Four years after the first attempt, Intersport Sweden is restructuring as Adelis Equity Partners buys 70 percent of the shares. ”It has long been a goal of the Board and management to form an integrated sports chain,” says Intersport Chairman Lars Ljungälv. (more…)
Intersport’s loss: 7.1 million
Intersport Denmark reports another seven million DKK loss for 2014. ”It is not in line with the profit forecast for 2014,” says the annual report. (more…)

Test: They are the best service providers in Norwegian retail
Furniture chain Fagmøbler is the best service provider in Norwegian Retail. This according to Daymaker, who has performed and compared Mystery Shopping visits in 58 retail chains within ten categories. (more…)
Kesko publishes list of high-risk factories
Kesko is making their purchasing chain more transparent. A list of the factories in high-risk countries manufacturing Kesko’s own brand clothes and shoes and those imported by the company itself is published on Kesko’s website. (more…)

XXL now the largest sports chain operator in the Nordics
Stadium can no longer call themselves ”Nordic’s largest sports chain”. XXL takes the throne as the biggest sports chain operator in the Nordic – one year to early. ”It is not important who is the greatest, but it is some prestige there. This is a fun goal we set ourselves already in 2007 – then we should be […]

Intersport’s learning digital interaction
Intersport Sweden has had a reboot and has started to accelerate again. Now the chain learns both itself and customers to become more digital in store – but the Danish initiative to introduce Athlete’s Foot is n. “It’s a question of where we want to be in 2017,” says COO Daniel Anvell to ScandinavianRetail.com. (more…)
Intersport plans for 50 new stores in Denmark
Intersport Denmark plans to open 50 new stores over the next two to three years. ”Sports trading has had an atmosphere of crisis in recent years, but we believe that many want to shop in physical stores in the future.Vi see a decline in traditional sports, but perform well in running and fitness, “said Peter Lau […]

Stockholm Arlanda airport trials virtual stores
Arlanda Airport trials virtual shops. First in line is Intersport offering sporting goods at three stations in Sky City and Terminal 4. (more…)
Intersport to open more niche stores
Intersport targets the sneakers’ market with their new concept The Athlete’s Foot. “We are going to see more niche stores in the future. Both Intersport International and Intersport Denmark’s in that direction, ” says Peter Lau Larsen, vice President. (more…)
OBI Sport to take over Intersport Denmark operations
Intersport Denmark’s largest shareholder, OBI Sport A/S, will with effect from 1 May take over the operation of the retail chain’s key features. The aim is to be stronger in the competition. CEO Peter Lau Larsen announces a more centralized Intersport – and new stores. (more…)

Sports and outdoor specialists consolidates under Sportringen
Sportringen aquires Just4sport and becomes a top player in Swedish sports retail with 220 stores connected and a purchasing power of 1 billion SEK. (more…)
Red numbers on half of Norway’s independent sports stores
Almost every second independent sports store in Norway is unprofitable. “A traditional sports shop has no margin for survival today”, said Birk Sport’s owner Kai Norgård to Finansavisen. (more…)
Intersport changes strategy towards XXL
Intersport changes strategy in Finland. After XXL entering the market, the chain needs to avoid the mistakes made in Norway and Sweden. “We will focus on the largest brands and allocated marketing”, says Intersport Finland CEO, Juha Nurminen. (more…)
Intersport buys Löplabbet
Intersport buys Löplabbet from KF Group. ”We have long seen the need for a separate specialist concept. With Löplabbets credibility and Intersport chain forces we will advance our positions significantly”, says Ulf Kinneson, CEO of Intersport. (more…)

Intersport relaunches online site and strengthens focus on social media
Intersport wants to strengthen its contacts with consumers and provide a “modern and updated picture of the company”. Today the journey starts to sharpen its brand with a new commercial spot and a new site. (more…)
Here are Kesko’s problem markets
Anttila’s losses inhibit Kesko’s profit. The first half reported a profit of EUR 56.3 million compared to 96.3 MEUR last year. But the finnish giant has problems in several markets. (more…)
Intersport Denmark’s profit turned to a 7,4 million loss
Sports chain Intersport, with 84 stores across Denmark, comes out of 2013 with a loss of 7.4 million DKK compared to a profit of 1.3 million the year before. In particular, the acquisition of five stores from bankrupt Sport on Top on north Jylland, is drawing down the result. The red numbers on the bottom […]

XXL – already a Nordic champion
XXL Sports and Outdoor is one of the biggest successes in Scandinavia in recent years. The Norwegian big box chain has completely changed the sports market in Norway and Sweden – and started the same journey in Finland last month. In June, the Swedish country manager, Marcus Wibergh, will become Nordic manager. Exclusively for ScandinavianRetail.com […]