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Tag Archives | Lauri Sipponen

Lidl switches store design

Lidl has presented its new store identity in Finland – switching colors from blue to grey, introducing wider corridors and re-located departments but also improved facilities for the staff. The new look from spring 2016 onwards is based on deep consumer surveys. ”People prefer to visit the grocery store without a feeling of congestion,” says Country Manager Lauri Sipponen . […]

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Lidl to focus on HR-development

Lidl continue to be successful in Finland. Last year, the chain made a profit of 78 million EUR. But the management chose to focus on improving the organization. “We in a relatively short period of time managed to create a good example of a comprehensive store network, well-functioning suppliers, transportation companies and other partners – it’s […]

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