Lidl has presented its new store identity in Finland – switching colors from blue to grey, introducing wider corridors and re-located departments but also improved facilities for the staff. The new look from spring 2016 onwards is based on deep consumer surveys. ”People prefer to visit the grocery store without a feeling of congestion,” says Country Manager Lauri Sipponen . […]
Tag Archives | Lidl
Lidl to trial extended opening hours for Easter
With new legislations, Lidl experiments with the opening hours in Finland. For Easter, the chain will have more extended opening hours than ever. (more…)
He is the new CEO of Lidl Sweden
Lidl Sweden switches CEO, Johannes Fieber succeeds Conor Boyle. (more…)
Organic boost in Sweden – more suppliers needed
All Swedish food retailers reports new record levels for organic sales. The largest is yet Coop – while Lidl is growing most in percentage terms. “We believe that organics will continue to increase in 2016. There is no doubt that we need more organic producers in Sweden to be able to respond to customers’ wishes,” says […]
Lidl to test extended opening hours
Lidl Finland will test-expand its opening hours, starting in the Kirkkonummi and Seppälä Jyväskylä stores. ”Shops will only be open when customers want to do business there,” says CEO Lauri Sipponen. (more…)
Lidl to move head office and concept store to Barkarbystaden
Lidl Sweden moves its headquarters and 200 employees to new premises in Barkarbystaden. It is the first large office establishment in the growing area in Järfälla west of Stockholm. (more…)
After Parliament decision – SOK to extend opening hours in 500 stores
The Finnish Parliament has approved a proposal to make the opening hours of shops in the retail and hairdressing salons more liberal. S Group announced immediately that they extend the hours of operation for more than 500 stores as a giant trial. ”If the new opening hours are not suitable for all our customers, we will […]
Lidl: This is how we’ll use yesterday’s party in our marketing
The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll now tells ScandinavianRetail.com how yesterday’s Le Bon banquet was documented and will be used in marketing for at least a year forward. “It was an […]
Crowded at Lidl’s alternative Nobel party
(Updated with guest tweets) Lidl’s alternative Nobel banquet, named Lebon, in Stockholm seems to have been a success. 1300 guests, many of them sending out happy reviews on social media, were served by 260 waiters – a few kilometers from the real party. (more…)
Decathlon to be launched online in Denmark and Norway
European sports giant Decathlon expands its business to Denmark and Norway – online. A launch of a country-dedicated e-commerce site is set to next year. (more…)
Lidl to create live-broadcasted Nobel-banquet for 1300 guests
How will Lidl repeat the marketing success of ”Restaurant Dill”? Now the question has an answer: A live pop-up alternative Nobel party for 1300 guests with Masterchefs and all revenues to cancer research. “This will be something of an ordeal,” says marketing manager Caroline Forsshéll. (more…)
Lidl’s going into online grocery
The discount chains are coming for the online grocery market. Lidl’s getting into the online grocery delivery business after acquiring a German service going out of business. (more…)
Retail-domino in Jyväskylä city centre
Jyväskylä city centre will change as big retail companies change places in the coming months or no later than next spring. For example, Hennes & Mauritz and Pentik change their existing premises, reports Keskisuomalainen. (more…)
Lidl to focus on HR-development
Lidl continue to be successful in Finland. Last year, the chain made a profit of 78 million EUR. But the management chose to focus on improving the organization. “We in a relatively short period of time managed to create a good example of a comprehensive store network, well-functioning suppliers, transportation companies and other partners – it’s […]
Lidl sets new Swedish record
Lidl is accelerating in Sweden – the third profitable year in a row was also the best with a 43 million result and 11 percent growth. ”We increase sales most of all actors on the market and continues to gain market share. It shows that our customers appreciate what we have to offer”, says Conor […]
Lidl-expansion in Finland and Sweden backed up by NIB
Nordic Investment Bank funds Lidl in Finland and Sweden to open more stores and rebuild the existing ones with bakery and larger fruit and vegetable sections. (more…)
Swedish discount growth slowest in the Nordics
Ica gained most market shares in the Swedish grocery trade last year. But Lidl increased the most in percentage, and is now taking aim at the five percent limit. (more…)
”Prisma is a dangerous competitor to Lidl”
S Group has seriously taken up the fight to offer Finland’s lowest food prices. In a survey of Kuluttajaliitto, The Consumers’ Union of Finland, Prisma turns out as Lidl’s main challenger. (more…)
Lidl applauds changes in Finnish zoning regulations
Finland’s new government open for changes in zoning regulations how and where the different formats of the food trade may be established. “As soon as we get to see how the guidelines will be in practice, we have a dozen projects we will immediately submit an application for.” says Lidl CEO Lauri Sipponen. (more…)
Lidl more attractive for summer jobs
Lidl becomes more attractive for summer vacation employment in Finland. The number of applicants is increasing year by year. This year, about 30 000 applications reached Lidl Finland. (more…)
Lidl launches Swedish brand magazine
Lidl Sweden takes a new grip to strengthen its brand by releasing their own food magazine today. KÄK, meaning grub, will follow Lidl’s season campaigns to lift its Swedish labels. (more…)
Lidl-CEO adresses Finnish municipalities for faster store expansion
Lidl, with 140 stores in Finland, has growth problems. ”If only the metropolitan area showed some realism it could be 10-15 new stores a year for the next five or ten years,” says CEO Lauri Sipponen. (more…)
S Group takes price war to supermarket chain
S Group is stepping up the price war on food in Finland. Now the lower prices campaign of Prisma hypermarkets is expanded to all 453 S-Market stores. “Now we can say that “Halpuuttaminen”covers the whole of Finland. This is a great thing as the S-Market chain is Finland’s largest grocery chain, ” says SOK’s CEO […]
Hypermarket sales decreasing – Lidl now number three in Finland
Grocery sales in hypermarkets are no longer growing and for the first time in history their sales are decreasing. This is one conclusion from Nielsen’s yearly report on grocery retail and the chains on the Finnish market. Tightest competition over market shares stands between Lidl and K-Group where Lidl continued its strong growth and advanced to […]
Lidl is looking for fast expansion
Lidl opened its 144 Finnish store on Thursday – the second in Jyväskylä and CEO Lauri Sipponen is already planning for a third and a fourth. (more…)
Kesko-CEO: More foreign discount chains would hurt Finnish food industry
The newly appointed CEO of retail chain giant Kesko, Mikko Helander, says Finnish food industry and agriculture would be in for difficult times if more foreign discount supermarket chains start appearing on the Finnish market with own-branded products. “The agricultural sector would be lost if we did not have, for example, Valio, Fazer, Raisio, and […]
Polish discount chain opens in Denmark – takes over Rema-store
A Polish discount chain checks out the Danish market outside Aarhus with what is probably the first of several stores. ”We open this week”, says the Amber store assistant Edvinas Levinas. (more…)
Lidl joins the new Finnish price cutting trend
Finnish supermarkets have in the recent days announced major price cuts. Now Lidl replies with price cuts from today. (more…)
Coop wins bonus program test
Coop’s bonusprogram is the most beneficial among Swedish food chains. This according to a research that Testfakta has made – on Coops behalf. (more…)
Lidl-milk changes name
Bosse Elfgren turns 60 next week. He won’t be unnoticed. Lidl has made him the face of their latest campaign against prejudices by naming their milk to “Bosse’s milk” after a Facebook-note. However, the campaign was not a surprise to him. (more…)
Volvo and Lidl awarded at 100-Wattaren
Volvo won the Swedish ad-competition 100-Wattaren in the consumer category with tv-commercial ”Made by Sweden”. Lidl came second with the three week open restaurant “Dill”. (more…)
Fake Converse were sold in good faith
Coop, Lidl and Harald Nyborg acted in good faith whentheyt sold fake Converse shoes. It stated the Maritime and Trade Court of Denmark yesterday. (more…)
Skare denies sending contaminated meat to Dansk Supermarked
Now several supermarket chains follows Dansk Supermarked’s example and resign all contracts with Skare Meart Packers after Fødevarestyrelsens investigation revealed that they probably knew that Salmonella-contaminated meat remained in the store counters at the same time as customers became sick. (more…)
Setback for Coop after new loyalty program
Coop Sweden replaced its member refund program with a point system. Now, Coop seems to have lost a lot of customers. Every 10th Coop Forum-customer has left the chain during the summer. (more…)
Swedish retailers nominated as World’s best
Scandinavian Retail is high ranked in the world. Among the nominees for World Retail Awards is H&M, IKEA and the Swedish Lidl-campaign for Dill restaurant. But some of the most interesting new retail concepts and online players come from down under and emerging markets. (more…)
Lidl profitable and awarded in Sweden
Lidl had a great week in Sweden. Yesterday the chain won two awards at the Swedish grocery awards. And reported an increase in turnover of 8.2 per cent. (more…)
Lidl increased sales by 25%
Lidl had a great 2013 in Finland – increasing sales by almost 25 percent to 1 190 000 million EUR. The profit before taxes was 84 million euro. (more…)
Lidl “announces” fashion campaign in Finland next year
Lidl’s fashion expansion in UK has met a lot of interest. But so far, Scandinavian managers said it would not be implemented in their markets. ”It looks as if Lidl Finland will make a similar campaign next year”, communications manager Pilvi-Sisko Riikosen tells M&M. (more…)
Lidl targets Copenhagen and Sjælland to reach 150 stores in Denmark
The Danish discount competition will reach new levels. With a new 40 000 square meters warehouse in Køge that opens on Monday, discount chain Lidl now has a capacity for 180 stores, almost twice as much as the 94 today. ”150 is a realistic goal. We will open new stores as soon as possible, and […]
Lidl and Siwa steals Alko-stores from Kesko
Kesko is about to lose several Alko store locations to discount chains. Yle reports about upcoming changes in eastern Finland. (more…)
Lidl’s cheap trick: Pays new customers for shopping
Lidl Denmark plans to meet their customers on the street and give away money to shop for at their stores. ”We hope that our little happening, where we will pay the Danes to shop with us, will get more people to stop by and try a Lidl”, says director Finn Tang. (more…)
Giant glass wall entrance fell over old man at Lidl
About 1 pm Thursday an accident occurred at the Lidl store in Lempäälä. A great glass wall at the entrance, next to the trolleys, fell down on a customer. He was seriously injured and got open fractures on his leg. Lidl Finland will now investigate all store entrances. (more…)
Why Denmark is the new discount heaven
Danes will takes over the european top position in discount in 2016. (more…)
Lidl to invest € 100 million in Finland this year
Lidl is critical to “old-fashioned” Finnish building regulations. But doubles its investments this year. “Lidl’s investing 100 million euros in Finland this year”, said the CEO of Lidl Finland, Lauri Sipponen, Wednesday, as the new store in Lappenranta opened. (more…)
Finnish chains introduce contactless payments
Siwa, Valintatalo and R-kioski now follows Lidl and accepts contactless payments in all stores. “We are excited to see how well the contactless payment is received in Finland. Contactless payments are growing very fast“, says Vesa Tukonen, Visa Europe’s Country Manager in Finland. Local card payments for purchases of less than € 25 do not have to be put the card into the terminal, and the customer does not need to enter a password. Visa’s contactless payment cards are already in use in 25 European countries. Most contactless payment cards are introduced in Poland, […]