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Tag Archives | Lidl

Lidl switches store design

Lidl has presented its new store identity in Finland – switching colors from blue to grey, introducing wider corridors and re-located departments but also improved facilities for the staff. The new look from spring 2016 onwards is based on deep consumer surveys. ”People prefer to visit the grocery store without a feeling of congestion,” says Country Manager Lauri Sipponen . […]

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Lidl: This is how we’ll use yesterday’s party in our marketing

The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll now tells ScandinavianRetail.com how yesterday’s Le Bon banquet was documented and will be used in marketing for at least a year forward. “It was an […]

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Lidl to focus on HR-development

Lidl continue to be successful in Finland. Last year, the chain made a profit of 78 million EUR. But the management chose to focus on improving the organization. “We in a relatively short period of time managed to create a good example of a comprehensive store network, well-functioning suppliers, transportation companies and other partners – it’s […]

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Lidl sets new Swedish record

Lidl is accelerating in Sweden – the third profitable year in a row was also the best with a 43 million result and 11 percent growth. ”We increase sales most of all actors on the market and continues to gain market share. It shows that our customers appreciate what we have to offer”, says Conor […]

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S Group takes price war to supermarket chain

S Group is stepping up the price war on food in Finland. Now the lower prices campaign of Prisma hypermarkets is expanded to all 453 S-Market stores. “Now we can say that “Halpuuttaminen”covers the whole of Finland. This is a great thing as the S-Market chain is Finland’s largest grocery chain, ” says SOK’s CEO […]

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Hypermarket sales decreasing – Lidl now number three in Finland

Grocery sales in hypermarkets are no longer growing and for the first time in history their sales are decreasing. This is one conclusion from Nielsen’s yearly report on grocery retail and the chains on the Finnish market. Tightest competition over market shares stands between Lidl and K-Group where Lidl continued its strong growth and advanced to […]

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Kesko-CEO: More foreign discount chains would hurt Finnish food industry

The newly appointed CEO of retail chain giant Kesko, Mikko Helander, says Finnish food industry and agriculture would be in for difficult times if more foreign discount supermarket chains start appearing on the Finnish market with own-branded products. “The agricultural sector would be lost if we did not have, for example, Valio, Fazer, Raisio, and […]

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Lidl-milk changes name

Bosse Elfgren turns 60 next week. He won’t be unnoticed. Lidl has made him the face of their latest campaign against prejudices by naming their milk to “Bosse’s milk” after a Facebook-note. However, the campaign was not a surprise to him. (more…)

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Finnish chains introduce contactless payments

Siwa, Valintatalo and R-kioski now follows Lidl and accepts contactless payments in all stores. “We are excited to see how well the contactless payment is received in Finland. Contactless payments are growing very fast“, says Vesa Tukonen, Visa Europe’s Country Manager in Finland.  Local card payments for purchases of less than € 25 do not have to be put the card into the terminal, and the customer does not need to enter a password.  Visa’s contactless payment cards are already in use in 25 European countries. Most contactless payment cards are introduced in Poland, […]

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