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Tag Archives | Media Markt

Media Markt_1861

Media Markt: ”We are ready to expand in Sweden again”

After a series of cancelled store openings in 2012, Media Markt now says it is now prepared to open several new stores. The chain says that the number of profitable stores now have doubled – and points to a 67 million improvement despite  230 million SEK in losses last year. “We can confirm that the business is developing according […]

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Bauhaus.se 2015-02-19 kl. 17.20.03

Swedish retail giants mark switch to digital advertising

Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily on mobiles and tablets and also make their direct marketing digital. Electronics chains Elgiganten and Media Markt are already in the same switch. (more…)

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Experrt Raisio-015

Expert-CEO: We have no plans for Sweden

Expert is gathering its forces – for the battle against Elkjøp Group in Denmark, Norway and Finland. But Expert CEO, Lars Christensen, have no future plans for Sweden, and says a takeover of Media Markt-stores would be out of question. ”Their stores are too expensive. We prefer  smaller – but much better stores”, he tells ScandinavianRetail.com (more…)

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Media Markt_1861

Media Markt closes down another store

UPDATED. A few weeks ago the Swedish Media Markt management denied any upcoming closures. But today the consumer electronics giant closed another store in Sweden, in Södertälje. The employees were informed this morning. ”We think we can make the rest of our stores profitable. We’ve cut down on store surface in ten of them”, CEO Per Kaufmann tells ScandinavianRetail.com. (more…)

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