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Tag Archives | Niclas Eriksson

Elgiganten targets small town coverage

Sweden might be the best example of how Elgiganten’s establishing strategy looks like in the Nordics. After upgrading to megastores on key-locations and converting the Phone House chain to a new mini concept, the new target is a better coverage in smaller cities. For the next years, 10 new mid-sized stores are planned, starting in Ängelholm. […]

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Elgiganten Julhandel

Elkjøp and Elgiganten reports new record sales – from new products

Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than ever before. Customers preferred quality before price and traditional sellers as game consoles dropped. In Norway, an unexpected bestseller has emerged with cold weather. (more…)

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Elgiganten Phone House logga

Elgiganten launches conversion of 79 Phone House stores

[smartslider2 slider=”1″]’ A year after the big deal – now Elgiganten officially rebrands their Phone House stores in Sweden. For seven weeks, the chain will grow by 79 stores and take the market leading electronics chain into malls and city centers with a mobile and omnichannel concept. “We will change the consumer electronics market in Sweden,” says Niclas […]

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Survey supports Elkjøp Group’s know how-strategy

Dixons Carphone’s Nordic branch the Elkjøp Group is increasingly investing in service and help desks in the store. Now they have commissioned a study which confirms that they are right in their strategy. 48 percent of customers feel that home electronics have become so complicated that it is difficult to keep up. Smart TV is the product […]

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Hot dog machine – an unexpected winner at Elgiganten

Elgiganten has a habit of public challenging the HUI’s forecast sales for the Christmas season. This year the electronics chain more than doubled the growth forecast – and thanks in part HUI’s choice of the Christmas gift of the Year for that . “We had more customers who chose to shop more and it resulted in a sales […]

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Skärmavbild 2014-09-29 kl. 13.52.03

Elgiganten to ”stop screaming” in new marketing concept

Elkjøp Group invests 20 million in new advertising concept for the entire Nordic region, which is primarily designed to be branding and tone down the sales message. ”We have been screaming for years. The new advertising concept will contain less “come and buy” and more warmth and charm through our fantastic characters. I really hope that […]

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Niclas Eriksson VD

Elgiganten makes new logo official in Sweden

Tomorrow, Tuesday, Elgiganten’s new logo is launched in all Swedish stores and in all communication. Over the past six weeks, all stores have been upgraded, interior and exterior, under the new graphic profile and with the new service and service concept KnowHow. The KnowHow-concept is one of Elgiganten most important investments in many years, which aims for […]

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Dixons marrying Carphone warehouse – a swedish jackpot?

Today Dixons and Carphone warehouse announced the deal. The two firms will merge and create a europan giant in consumer electronics. In Sweden this might mean Elgiganten wins the jackpot and gets a perfect complement for it’s already successful multichannel business. Carphone Warehouse operates as The Phonehouse in Sweden, the company’s only market in Scandinavia. […]

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