Sweden might be the best example of how Elgiganten’s establishing strategy looks like in the Nordics. After upgrading to megastores on key-locations and converting the Phone House chain to a new mini concept, the new target is a better coverage in smaller cities. For the next years, 10 new mid-sized stores are planned, starting in Ängelholm. […]
Tag Archives | Niclas Eriksson
Elkjøp and Elgiganten reports new record sales – from new products
Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than ever before. Customers preferred quality before price and traditional sellers as game consoles dropped. In Norway, an unexpected bestseller has emerged with cold weather. (more…)
Different top sales days during the holidays season
Swedish Christmas sales peak on Christmas Day – but in Norway they are expected to peak today. ”Last year’s turnover this day was insanely strong and Elkjøp Group in Norway alone had a turnover of about 100 million NOK. With us, we talk about “The Three Big”: The start of the New Year sales on […]
Lower margins for Elkjøp Group
(Updated with Nordic numbers) Elkjøp does not contribute to its owner DixonsCarphone as before. The reason is lower margins – and weakening currencies. Still, separate markets like Sweden reports good growth and forecasts a 7 percent sales increase for Christmas. (more…)
Elgiganten to take over service and repairs partner
Elkjøp Group takes over its main partner for service and repairs, InfoCare Workshop. ”The acquisition will strengthen our service offerings to our customers by ensuring efficient repairs and an even better service offer, says the Nordic country managers. (more…)
Elgiganten expands with larger stores
Elgiganten continues to invest in new and modern stores – not only by their converting Phone House stores. Today, Tuesday, 22 September, a new department store opens in Norrtälje and on Friday, 25 September is the time for Halmstad. Both stores have expanded the business and moved to new addresses with larger retail space and […]
Elgiganten launches conversion of 79 Phone House stores
[smartslider2 slider=”1″]’ A year after the big deal – now Elgiganten officially rebrands their Phone House stores in Sweden. For seven weeks, the chain will grow by 79 stores and take the market leading electronics chain into malls and city centers with a mobile and omnichannel concept. “We will change the consumer electronics market in Sweden,” says Niclas […]
Survey supports Elkjøp Group’s know how-strategy
Dixons Carphone’s Nordic branch the Elkjøp Group is increasingly investing in service and help desks in the store. Now they have commissioned a study which confirms that they are right in their strategy. 48 percent of customers feel that home electronics have become so complicated that it is difficult to keep up. Smart TV is the product […]
Elgiganten converts Phone House to new city concept
After the UK merge last year, Swedish Phone House stores now become Elgiganten’s city-concept. One hundred stores will be rebuilt – starting with three Stockholm pilots. (more…)
Hot dog machine – an unexpected winner at Elgiganten
Elgiganten has a habit of public challenging the HUI’s forecast sales for the Christmas season. This year the electronics chain more than doubled the growth forecast – and thanks in part HUI’s choice of the Christmas gift of the Year for that . “We had more customers who chose to shop more and it resulted in a sales […]
Consumer electronics chains’ toughest working Friday
Today is Black Friday – which might get its big Nordic breakthrough this year. One third of all purchased Christmas gifts so far this year are purchased online. (more…)
107-million profit for Elgiganten
For the fiscal year 2013/2014 Elgiganten reports a profit of 107.5 million SEK in Sweden, an improvement of the entire 141 per cent against the previous year. Revenue rose 9 percent to 8,512 million, despite a decline in Swedish consumer electronics market. (more…)
Elgiganten to ”stop screaming” in new marketing concept
Elkjøp Group invests 20 million in new advertising concept for the entire Nordic region, which is primarily designed to be branding and tone down the sales message. ”We have been screaming for years. The new advertising concept will contain less “come and buy” and more warmth and charm through our fantastic characters. I really hope that […]
Elgiganten: Our store network is a perfect combination with Phone House
Updated. Following Dixons’ fusion with Carphone Warehouse today – the subsidiaries in Sweden will officially join their forces. “We see great synergies being under the same roof and being able to handle even higher volumes. But also to be able to offer a more complete range and offer locations we have not had before as […]
Elgiganten: Summer sales started with a new record
Elgiganten is happy about the cold Swedish summer so far. First-day of summer sales indicated an increase of 20 per cent against the previous year. Last year Elgiganten increased sales by 43 percent in summer sales first day. It was beaten this year. First sale date, sales increased by 20 percent and customer flow by […]
Elgiganten makes new logo official in Sweden
Tomorrow, Tuesday, Elgiganten’s new logo is launched in all Swedish stores and in all communication. Over the past six weeks, all stores have been upgraded, interior and exterior, under the new graphic profile and with the new service and service concept KnowHow. The KnowHow-concept is one of Elgiganten most important investments in many years, which aims for […]
Dixons marrying Carphone warehouse – a swedish jackpot?
Today Dixons and Carphone warehouse announced the deal. The two firms will merge and create a europan giant in consumer electronics. In Sweden this might mean Elgiganten wins the jackpot and gets a perfect complement for it’s already successful multichannel business. Carphone Warehouse operates as The Phonehouse in Sweden, the company’s only market in Scandinavia. […]
Elgiganten closes all stores – for one day
Thursday, 15 May, all employees will be gathered to celebrate twenty years in the Swedish market for Dixon-owned Elgiganten through the event “We Are Giants”. “It’s been an amazing journey where we have gone from opening our first store in Sweden in 1994 – we now have 75 stores, more than 3,000 employees and one […]