Stadium’s former CEO, Gustaf Öhrn, has been recruited as the new CEO of department store chain Åhléns. “It will be extremely exciting to be on the trip to take a strong brand like Åhlens into a new phase,” says Gustaf Öhrn. (more…)
Tag Archives | Stadium
Next generation Eklöf new CEO of Stadium
From 1 December 2015 shoulders Karl Eklöf will take the same role as his father once did and thus begin a new chapter of the Nordic sports chain Stadium. ”This feels really great and glorious. I’m really looking forward to start a new chapter for the company,” says Karl Eklöf. (more…)
Stadium Outlet launched for e-commerce
Stadium takes its outlet concept to a separate e-commerce site. ”We’ll try it in Sweden first,” says David Glassel, Head of Business Development. Updated: The new commercial site was launched Thursday. CEO says the outlet concept fits perfect with e-commerce. (more…)
Retail leaders need to find and enable analytic talents
”Don’t outsource analytics!” Stadium’s Head of Business development, David Glassel, defines the key staff for becoming a succesful multichannel player. (more…)
Resigning Stadium CEO to join Kappahl Board
The resigning CEO of Stadium, Gustaf Öhrn, will take place in the Kappahl Board. The Nomination Committee proposes him and Kicki Olivensjö to be elected as new members at the General Meeting. (more…)
Mall of Scandinavia to introduce JD Sports and Nike to Sweden
Two new sports concept makes their entry in Sweden in November, JD Sports and Nike establish their first stores with the opening of the Mall of Scandinavia. In addition, Oakley shop also premieres in Scandinavia. ”Mall of Scandinavia is starring in the Swedish sports,” says Lars-Åke Tollemark, Managing Director Nordic, Unibail-Rodamco. (more…)
First Stadium Outlet to open in Finland
A new concept is opening on the Finnish sports and outdoor market. Friday, April 24 opens the discount concept Stadium Outlet for the first time in Finland, and first up is the city of Vantaa outside Helsinki. (more…)
XXL now the largest sports chain operator in the Nordics
Stadium can no longer call themselves ”Nordic’s largest sports chain”. XXL takes the throne as the biggest sports chain operator in the Nordic – one year to early. ”It is not important who is the greatest, but it is some prestige there. This is a fun goal we set ourselves already in 2007 – then we should be […]
Stadium targets Uppsala with three new stores
Stadium is set to open a new large concept store in the trade area Boländerna in Uppsala this week. Next month a Stadium Outlet will open in the same area – and after summer a new city-store. (more…)
Stadium-CEO resigns
Stadium-CEO Gustaf Öhrn announces that he leaves the company after more than seven years as president. The new annual report shows that Stadium is one of few winners on the Scandinavian sports market, as the profit increased by ten percent. (more…)
Several new outlet-concepts to Helsinki
There is an Outlet boom in Helsinki. It is already known that Stadium takes its outlet concept to Finland – now Norwegian Outlet follows and opens opposite Ikea at Vantaa 2017. “We see a lot of potential in Finland,” says Ådne Søndrål founder of Norwegian Outlet. (more…)
Sports and outdoor specialists consolidates under Sportringen
Sportringen aquires Just4sport and becomes a top player in Swedish sports retail with 220 stores connected and a purchasing power of 1 billion SEK. (more…)
Stadium signed for Kulan shopping
Stadium joins the shopping block Kulan in Gamlestaden, Göteborg together with H&M, Kappahl, Coop Extra, Bestseller, Deichmann, Nordic Wellness och Myrorna. The former industry facilities of SKF in Gothenburg will have 40,000 square meters of retail space and 15,000 square meters of restaurants and services. 330 new apartments are planned nearby. The local plan is […]
Stadium Outlet to be introduced outside Sweden
Despite XXL:s offensive strategy – Stadium is coming out as a winner in the Nordic sports market with a better performance than ever. The Swedish sports chain will focus on Copenhagen in Denmark – and continue the successful expansion in Finland. And a second label might be introduced soon. ”We target both Denmark and Finland with the Stadium […]
Stadium opened in Hamburg
Now Stadium opened its first store outside Scandinavia today. The conquest of Europe’s largest sports market begins in northern Germany. “We are practicing in Hamburg,” says founder Ulf Eklöf. (more…)
They are the winners and losers in Swedish fashion
The big fashion chains keep gaining market shares in Sweden. Last year they had a turnover increase of 7 percent. These are the current winners and losers in the Swedish clothes and shoes market. (more…)
XXL – already a Nordic champion
XXL Sports and Outdoor is one of the biggest successes in Scandinavia in recent years. The Norwegian big box chain has completely changed the sports market in Norway and Sweden – and started the same journey in Finland last month. In June, the Swedish country manager, Marcus Wibergh, will become Nordic manager. Exclusively for ScandinavianRetail.com […]