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Tag Archives | XXL


XXL chose Ersboda in Umeå for new store

Norwegian sports retail chain XXL makes his first establishment in the region of Västerbotten in North Sweden by establishing in the trade area Ersboda in Umeå. The building with Willys and Jula as tenants, will be expanded by more than 4,000 square meters to accommodate XXL. The opening is planned for the spring in 2016. Now […]

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XXL’s e-commerce grows rapidly

XXL Group delivered a growth of 23.2 percent in the second quarter 2015. A growing e-commerce and a tough profit goal in Finland and characterizes the report from the Nordic sports chain after a strong spring and alternative sales during the cold start of the summer. (more…)

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XXL:s e-commerce growth: 75 percent

Sports and outdoor chain XXL will continue to run very fast. And the e-commerce now corresponds to 7.5 percent of the total revenues. ”We are now the largest operator in the Nordic countries with a turnover of 500 million NOK more than the market’s second largest, ” concluded CEO Fredrik Steenbuch during Wednesday’s quarter presentation. (more…)

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Big box-formats seek Helsinki city centre locations

Several small sized chains has left Finland and mainly city malls recent years. But in Helsinki, big-box concepts now take over the sites. “It has become more important to be where the footfall is,” says Kai Keturi at Newsec to Hufvudstadsbladet. At the same time several Scandinavian concepts expand rapidly in Finland. (more…)

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Stadium Outlet to be introduced outside Sweden

Despite XXL:s offensive strategy – Stadium is coming out as a winner in the Nordic sports market with a better performance than ever. The Swedish sports chain will focus on Copenhagen in Denmark – and continue the successful expansion in Finland. And a second label might be introduced soon. ”We target both Denmark and Finland with the Stadium […]

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XXL:s worth estimated to 8.65 billions

Sporting goods chain XXL:s journey towards the stock exchange has now a prospectus that values ​​the company at between 6.89 and 8.65 billion in connection with the listing. This corresponds to a price of the stock in the range between 45 and 65 dollars per share. The final price can however be set above or below […]

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XXL:s price guarantee causes problems in Finland

Sports chain XXL offers price guarantee to customers in Norway and Sweden. But they meet resistance in Finland. ”We have carefully explained to the authorities how we work with weekly price controls on the local market, even daily on the web. I hope that it is enough”, says Country Manager Toni Stigzelius. (more…)

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52,8 percent sales increase for XXL

XXL Sport and Wildlife continues its strong performance in Sweden. The sports chain with the aggressive marketing reached more than 1247 MSEK last year – an increase with 52,8 percent. The profit is, as last year, moderate – only 9 MSEK. But performed during expansion. (more…)

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XXL worth 9 billions

Goldman Sachs and ABG Sundal Collier has been selected to lead the IPO of 65 percent EQT-owned sporting goods chain XXL planned for the fall, according to Reuters. According to data the stock should be able to evaluate the IPO XXL to 8-9 billion NOK including debts. That would mean a rating of XXL around […]

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XXL – already a Nordic champion

XXL Sports and Outdoor is one of the biggest successes in Scandinavia in recent years. The Norwegian big box chain has completely changed the sports market in Norway and Sweden – and started the same journey in Finland last month. In June, the Swedish country manager, Marcus Wibergh, will become Nordic manager. Exclusively for […]

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XXL:s new Stockholm city-store

XXL is in town. The sports chain opened up the doors to their first Swedish high street location on Wednesday – on a hotspot in Stockholm. On Hamngatan, between Gallerian and NK, where 75 000 pedestrians pass by every day. Some of them got home with a bike after visiting the XXL-store. ”We had to […]

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G-Max’s plan to get back in the lead

The family business O.N. Sunde owns Gresvig, which is behind sports chains G-Sport and G-Max with 259 stores in Norway. ” The trend is towards fewer , larger and more efficient stores”, comments Olav Nils Sunde. Now the entrepreneur wants to leave XXL behind again. (more…)

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G-Max to XXL: Right back at ya´!

Sports chains G-Max and XXL now accuse each other for the same violation Now both G -Max and XXL run the risk of a coercive fine of up to one million NOK for misleading customers. The Consumer Ombudsman has notified XXL about an upcoming decision, because the Ombudsman believes the sports chain has driven sales marketing […]

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G-Max risks million-penalty

According to the Norwegian consumer authority G -Max may have misled customers through their promotional campaigns. Now the sports chain risks a penalty up to a million NOK. CO, the Consumer Ombudsman, in Norway pre-warned Gresvig retail this week that a prohibition decision will be made since G-Max had sales campaigns without a real original price. This is […]

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