XXL is ready for new markets. Most likely with an establishment in Austria next year. But the sporting goods chain also looks at full coverage in the Nordic region. “XXL has mapped the Danish market,” says CEO Fredrik Steenbuch. (more…)
Tag Archives | XXL
Decathlon to be launched online in Denmark and Norway
European sports giant Decathlon expands its business to Denmark and Norway – online. A launch of a country-dedicated e-commerce site is set to next year. (more…)
XXL chose Ersboda in Umeå for new store
Norwegian sports retail chain XXL makes his first establishment in the region of Västerbotten in North Sweden by establishing in the trade area Ersboda in Umeå. The building with Willys and Jula as tenants, will be expanded by more than 4,000 square meters to accommodate XXL. The opening is planned for the spring in 2016. Now […]
XXL’s e-commerce grows rapidly
XXL Group delivered a growth of 23.2 percent in the second quarter 2015. A growing e-commerce and a tough profit goal in Finland and characterizes the report from the Nordic sports chain after a strong spring and alternative sales during the cold start of the summer. (more…)
Test: They are the best service providers in Norwegian retail
Furniture chain Fagmøbler is the best service provider in Norwegian Retail. This according to Daymaker, who has performed and compared Mystery Shopping visits in 58 retail chains within ten categories. (more…)
XXL:s e-commerce growth: 75 percent
Sports and outdoor chain XXL will continue to run very fast. And the e-commerce now corresponds to 7.5 percent of the total revenues. ”We are now the largest operator in the Nordic countries with a turnover of 500 million NOK more than the market’s second largest, ” concluded CEO Fredrik Steenbuch during Wednesday’s quarter presentation. (more…)
XXL now the largest sports chain operator in the Nordics
Stadium can no longer call themselves ”Nordic’s largest sports chain”. XXL takes the throne as the biggest sports chain operator in the Nordic – one year to early. ”It is not important who is the greatest, but it is some prestige there. This is a fun goal we set ourselves already in 2007 – then we should be […]
XXL to double warehouse-size
Sports chain XXL is increasing its stock capacity significantly. The new Nordic central warehouse in Örebro more than doubles its size from 20,000 square meters to 42,000 square meters. (more…)
Consumer Ombudsman takes XXL to Market Court for misleading marketing
XXL’s doing good in Finland. But there are consumers thinking the sports chain promise too much in their aggressive marketing strategy. The Finnish Consumer Ombudsman, KKV, has taken XXL to Market Court claiming that the chain has a misleading marketing and demand a fee of 200,000 EUR to be paid for each time it happens again. (more…)
XXL increased sales by 30 percent – already profitable in Finland
XXL delivered a growth of 30 percent for the year 2014, driven by new store openings, E-commerce and like-for-like growth. XXL is also proud of the fresh expansion into Finland, producing a positive operating profit in the fourth quarter 2014. ”Beat that!” Group CEO Fredrik Steenbuch said in a presentation today. (more…)
XXL Country Manager resigns to become store manager
XXL made Marcus Wiberg Nordic Manager last summer and appointed a new Managing Director for Sweden, Lars Bengtsson. Now Lars Bengtsson resigns to become a store manager and Marcus Wibergh returns as Swedish Country Manager. (more…)
XXL locates e-commerce head office to Finland
XXL outsources parts of the Nordic head office to Finland as the sports chain gears up the e-commerce. ”We wish to focus our IT support services to Finland, since there is a lot of expertis there and lower wages”, says e-commerce manager Tommi Jylhä-Vuorio. (more…)
Big box-formats seek Helsinki city centre locations
Several small sized chains has left Finland and mainly city malls recent years. But in Helsinki, big-box concepts now take over the sites. “It has become more important to be where the footfall is,” says Kai Keturi at Newsec to Hufvudstadsbladet. At the same time several Scandinavian concepts expand rapidly in Finland. (more…)
Coop dumps prices to sell all new Northug products in three weeks
The Norwegian Ski Association’s ban to sell Northug-clothes from 24 November has made Coop go for a turbo-sale to sell out everything before deadline. But XXL and Gresvig says they will answer with their own campaigns. See the new Northug commercial. (more…)
Sports and outdoor specialists consolidates under Sportringen
Sportringen aquires Just4sport and becomes a top player in Swedish sports retail with 220 stores connected and a purchasing power of 1 billion SEK. (more…)
Intersport changes strategy towards XXL
Intersport changes strategy in Finland. After XXL entering the market, the chain needs to avoid the mistakes made in Norway and Sweden. “We will focus on the largest brands and allocated marketing”, says Intersport Finland CEO, Juha Nurminen. (more…)
Stadium Outlet to be introduced outside Sweden
Despite XXL:s offensive strategy – Stadium is coming out as a winner in the Nordic sports market with a better performance than ever. The Swedish sports chain will focus on Copenhagen in Denmark – and continue the successful expansion in Finland. And a second label might be introduced soon. ”We target both Denmark and Finland with the Stadium […]
XXL:s worth estimated to 8.65 billions
Sporting goods chain XXL:s journey towards the stock exchange has now a prospectus that values the company at between 6.89 and 8.65 billion in connection with the listing. This corresponds to a price of the stock in the range between 45 and 65 dollars per share. The final price can however be set above or below […]
XXL:s price guarantee causes problems in Finland
Sports chain XXL offers price guarantee to customers in Norway and Sweden. But they meet resistance in Finland. ”We have carefully explained to the authorities how we work with weekly price controls on the local market, even daily on the web. I hope that it is enough”, says Country Manager Toni Stigzelius. (more…)
They are the winners and losers in Swedish fashion
The big fashion chains keep gaining market shares in Sweden. Last year they had a turnover increase of 7 percent. These are the current winners and losers in the Swedish clothes and shoes market. (more…)
XXL confirms stock exchange introduction in Oslo
Norwegian sports retailer XXL, today said it will sell shares in an initial public offering on the Oslo stock exchange as it expands across the Nordic region. ”We can safely say that the process will be complete by Christmas”, says Anders Misund at partner EQT. (more…)
Gresvig soon profitable – opening new G-Max stores
Gresvig has lost 195,7 million NOK the last four years. But the losses might have come to an end, ”Gresvig has had a significant revenue growth in 2013 compared to 2012 and we are happy with it”, CEO Espen Braaten says. (more…)
52,8 percent sales increase for XXL
XXL Sport and Wildlife continues its strong performance in Sweden. The sports chain with the aggressive marketing reached more than 1247 MSEK last year – an increase with 52,8 percent. The profit is, as last year, moderate – only 9 MSEK. But performed during expansion. (more…)
New Decathlon CEO: “No rush to open new stores”
Decathlon’s new CEO, Amir Golkar, will focus on e-commerce in Sweden. And he now sees the learnings after the closure of the first store. ”The size attracted us – but it was a hell to run”, he tells ScandinavianRetail.com. He also reveals that Decathlon has decided to step out of the chain’s biggest project. (more…)
XXL worth 9 billions
Goldman Sachs and ABG Sundal Collier has been selected to lead the IPO of 65 percent EQT-owned sporting goods chain XXL planned for the fall, according to Reuters. According to data the stock should be able to evaluate the IPO XXL to 8-9 billion NOK including debts. That would mean a rating of XXL around […]
XXL – already a Nordic champion
XXL Sports and Outdoor is one of the biggest successes in Scandinavia in recent years. The Norwegian big box chain has completely changed the sports market in Norway and Sweden – and started the same journey in Finland last month. In June, the Swedish country manager, Marcus Wibergh, will become Nordic manager. Exclusively for ScandinavianRetail.com […]
XXL:s new Stockholm city-store
XXL is in town. The sports chain opened up the doors to their first Swedish high street location on Wednesday – on a hotspot in Stockholm. On Hamngatan, between Gallerian and NK, where 75 000 pedestrians pass by every day. Some of them got home with a bike after visiting the XXL-store. ”We had to […]
G-Max’s plan to get back in the lead
The family business O.N. Sunde owns Gresvig, which is behind sports chains G-Sport and G-Max with 259 stores in Norway. ” The trend is towards fewer , larger and more efficient stores”, comments Olav Nils Sunde. Now the entrepreneur wants to leave XXL behind again. (more…)
XXL now number one in Norway
XXL is now Norway’s largest sports retailer. In 2013 the fast growing chain passed G-Sport/G-max and now holds a market share of 24 percent in the Norwegian market. (more…)
G-Max to XXL: Right back at ya´!
Sports chains G-Max and XXL now accuse each other for the same violation Now both G -Max and XXL run the risk of a coercive fine of up to one million NOK for misleading customers. The Consumer Ombudsman has notified XXL about an upcoming decision, because the Ombudsman believes the sports chain has driven sales marketing […]
G-Max risks million-penalty
According to the Norwegian consumer authority G -Max may have misled customers through their promotional campaigns. Now the sports chain risks a penalty up to a million NOK. CO, the Consumer Ombudsman, in Norway pre-warned Gresvig retail this week that a prohibition decision will be made since G-Max had sales campaigns without a real original price. This is […]